Facebook Advertising Guidelines
Follow this step by step guide to get going with advertising on Facebook, and you should have your ad up on Facebook quickly.
Facebook Advertising Guidelines
Step 1: Advertising and marketing purpose
When logged in, you will certainly be asked by Facebook, what it is you are trying to accomplish with marketing. Options are conveniently divided between understanding, factor to consider, and conversion.
Pick whichever pertains to you. For this guide we will certainly pick 'Send people to your internet site'. As soon as picked, choose a name for your campaign as well as proceed.
Step 2: Target market targeting
Next off, you will certainly be given the alternatives to narrow down your target market to target your ads more effectively. You can pick a custom-made name for this targeting if you wish to re-use your target market choice in another project. Pick the place, age, sex, and also language of the customers you want to target. If this is your very first advertisement, you might leave every one of these options untouched, run your advertisement, and also see what type of users respond best to it.
Step 3: Placements
Once you have actually the target market targeted, you can choose where your advertisement is presented. Depending upon the type of campaign you have actually picked, Facebook may recommend that it immediately selects where to place the ads. If you understand where your ad might do much better choose 'Edit Placements', as well as select the locations you would certainly like your advertisement to show up.
Placement options consist of:
- Desktop Computer News Feed
- Mobile News Feed
- Right Column on Desktop Computer
Step 4: Budget & Arrange
Currently you need to be at the Spending plan & Schedule choices. Here you can pick how much you want to invest in your ad per day, or you can specify a total spending plan if you pick a start as well as end date for your ad. Depending upon your ad goal, you can choose when you get billed by Facebook. In this overview, the advertisement we are running is for clicks to an internet site, as a result Facebook will certainly recommend getting billed by 'Link Clicks' is the best option. You can additionally set a bid quantity for each click or allow Facebook to immediately bid for you to ensure a far better cost for you. Depending on your objective you may additionally select the moment of day your ad will certainly present, e.g if your advertisement is for a lunchtime bargain for a restaurant, marketing just before lunch would be much better than potentially advertising throughout the day.
Step 5: Review reach
After you have actually selected your audience, placement, budget as well as schedule, Facebook will offer you a price quote of how many people your ad could possibly reach with your picked choices. Review this to make certain you more than happy with your choice.
Step 6: Ad Format
Several choices are currently readily available when developing an advertisement on Facebook. A fundamental single image ad will certainly be offered by default, however if you have a lot more pictures you can select to have a carousel, or a slide show. If you have a video, you might use this as your ad also. Make use of the kind to choose your advertisement type, and also continue to upload any photos or video you require for the ad. If you are utilizing pictures, make sure they are high quality.
Step 7: Connecting a page
Any advertisement you work on Facebook will be presented as your Facebook web page. Your web pages must be available in a dropdown selection box, choose the page to which the ad is related. As Instagram is likewise a part of Facebook now, your advertisement will be presented there a swell, the Instagram account associated with your Facebook page will used to promote your ads there. If you do not have an Instagram account attached to your Facebook page, you can add an account, or additionally you can remove your advertisement from appearing on Instagram. Additionally if your project goal is web site clicks, you will certainly be requested for the url of your website, or a details pge you want to point customers to. Along with this, go into a heading for your advertisement for e.g 'Visit my amazing website for good deals'.
Step 8: Confirmation
Ultimately, Facebook will certainly present you with how your advertisement will look along with all the alternatives you have selected. If you are happy with every one of this click 'Place order' and you're advertisement will be sent for evaluation. As long as your ad does not breach any kind of Facebook standards, it must be visible to customers within a number of hours.
Look at some Brand names that are effectively advertising themselves utilizing Facebook:
- Ford.
- HSBC.
- Budweiser.
- McDonalds.
- Nescafe.