Facebook Photo Size Cheat Sheet

Facebook is the greatest social networks platform with a customer base of 2 billion active customers. The company is still expanding in numbers with changes in every facet of innovation: visual, search, personalization, photo processing, and also layout.

In 2015, Facebook presented a brand-new, major upgrade to its news feed formula that made an extreme change in the visibility and reach of business web page components. The Facebook professional Mari Smith called this update as Facebook Zero:

These are the significant insights from the algorithm upgrade:

Material that obtains much less exposure:

1. Service page article
2. Clickbait articles
3. The message that initiates discussing people like a chain
4. The post that results in political disputes.

Web content that are promoted in the feed:

1. Web content from good friends and links
2. Shared material from family and friends
3. Web content with genuine remarks
4. Content which launches conversations in teams
5. Much more targeted ads

New features presented lately

  • Facebook introduced 360-degree pictures and capability to post them as cover photo and typical photo posts. You can also use 360-degree pictures in various type of Advertisement styles like offer insurance claim ads, canvas ads, and vibrant product advertisements.

  • Facebook introduced 'market areas' in 2015. People can quickly deal things through it.

  • Facebook introduced Enhanced fact based filters as well as masks for their cam for tales.

  • They lately rolled out a new feature in the article editor for adding lists to your messages and you can likewise include tinted histories to the text.

  • In the article editor, they have actually also consisted of an alternative for asking suggestions concerning anything around a certain place.


To make it simpler for you to post/ promote on Facebook, we've prepared a cheatsheet for you. We wish it will help you to find out the standard guidelines of uploading on this social media sites platform.

Page post link/offer
Facebook Picture Size

You can add website web links in Facebook messages. Facebook will immediately draw the open chart photo (OG Image) of that web page and will certainly display it as the article image or you can add a custom-made image

Facebook enables you to compose a heading of 25 characters as well as a link description of 30 characters.

The specific picture measurement for personalized image is 470 px X 246px.

Page post image
Facebook Picture Size

Facebook picture advertisement can be made use of for producing understanding about web pages. You can use phone call to activities like Publication now, Call currently, Download and install, Get directions, Discover more, Send out message, Subscribe, shop now and also lot more.

The suggested picture upload size is: 1200px X 900px

Display resolution:470 px X470px

Aspect ratio: 9:16 to 16:9

Headline: 25 personalities

Web link summary: 30 characters

As per Facebook's criteria, the photo ought to not consist of greater than 20% of text in it.

Photos with greater than 20% text will receive less exposure than others.

Page post event
Facebook Picture Size

You can utilize both picture as well as video for event response ads. In case of pictures, the 20% message guideline will apply right here additionally.

Image proportion: 9:16 to 16:9

Recommended resolution: Usage highest possible resolution photo offered.

Text: 125 characters

If you add a web link in the article the picture will certainly be chopped to 1.91:1 proportion

The advised resolution for the link photo is: 1200 X 628 px

Heading: 25 personalities

Web link summary:30.

Page post video
Facebook Picture Size

Facebook Video clip Ads can be utilized for numerous objectives like enhancing reach, Brand name understanding, web traffic generation, boost involvement, page likes, app installs, occasions, and so on.

It likewise includes a large range of call-to-action switches to sustain the purpose and to transform a customer right into customer.

Specs for a video:.

Video ratio: 9:16 to 16:9.

There is no limit for resolution. You can upload high resolution videos.

Submit size: 4GB max.

Video size: 1 second to 240 minutes.

Text: 125 characters.

The video thumbnail picture must not have more than 20% message in it. You can also utilize a web link in the video Advertisement. In that situation the head line will be 25 personalities and the web link summary will be of 30 personalities.

Facebook additionally supports 360 video clips as an interactive type of video ads.

Event Responses
Facebook Picture Size

You can create occasions making use of event action Ads.These type of Ads are created for advertising an occasion. A lot of the call to actions used in occasions advertisements are Join, Get instructions, Reserve currently, Call now and so forth.

Suggested picture size: 1920 X 1080 px.

Ratio: 1.9:1.

Link summary: 30 personalities.

Mobile app Ad
Facebook Picture Size

These are Advertisements that specially made for mobile app feed. You can create solitary photo post as well as can include a web link( optional). The call to activity buttons used in this kind of ads are Demand time, Apply currently, Schedule now, Get in touch with us, Download and install, Obtain showtime, Discover more, Listen now, See More, etc.

Suggested image dimension: 1200 X 628 px.

Suggested image ratio: 1.91:1.

Advertisement copy text: 90 personalities.

Carousel Ad
Facebook Picture Size

Slide carousel advertisements are various in appearance than various other sort of advertisements. It allows you to appear to 10 pictures or video clips in a solitary advertisement each with its own web link.

Number of cards: 2 to 10.

Video max.size: 4GB.

Video length: As much as 240 mins.

Advised resolution: At least 1080 X 1080 px.

Ratio: 1:1.

Text: 125 personalities.

Heading: 40 characters.

Link summary: 20 personalities.

Dynamic product Ad
Facebook Picture Size

This is a sort of product listing advertisement. Individuals can easily browse through the products. There will be a cover photo or video that reveals a team of items and listed below that there will be thumbnails of all items on the cover. The customer can increase the thumbnails to pictures.

Headline: 30 personalities.

Text: 90 characters.

Minimum Size: 600px.

Minimum height: 600px.

Element ratio: 3%.

Offer claim Ad
Facebook Picture Size

Using Facebook's offer case Advertisement, you can produce unique and limited time uses for our products and services. Here you can utilize photo, video and slide carousel.

The measurements and resolutions are same as that of image as well as video ads.

Canvas Ad
Facebook Picture Size

Canvas ad opens an interactive hallway for the individual to engage and also involve with your products. It is readily available only on mobile apps. The major advantage of canvas advertisement is that it will certainly pack 10X faster than common mobile ads.

Suggested photo size: 1200 X 628 px.

Text: 90 characters.

Heading: 45 personalities.

You can utilize components like.

  • Header with logo design.

  • Block text.

  • 360 photos.

  • Site web link.

  • Auto-play video.

  • Product listing.

  • Full display photo with tilt as well as frying pan feature.


All the images posted to Facebook are presumed to changes with respect to their updates. Additionally, the screen resolution will certainly vary according to the display size of the device used.